As sustainability regulations tighten and the green transition progresses, companies are looking for new ways to manage their carbon footprint and turn sustainability into a genuine competitive advantage. Our client, Infine Oy, is a Nordic technology startup providing premium data and a fully automated SaaS solution for profitable sustainability management, tailored specifically to the needs of the food industry and the fast-moving consumer goods (FMCG) / grocery retail sector.
The company turned to our experts to ensure that its corporate foundation, governance, contractual matters, and intellectual property protection are on a solid footing to support its future growth objectives. HH Partners’ experts Mikko Murto, Pamela Lönnqvist, Sonja Laamanen, Toni Päärni and Martin von Willebrand have assisted Infine Oy across a broad range of legal assignments. A central role was played by defining and managing the use and licensing rights of the sustainability data at the core of Infine Oy’s operations, ensuring they align with the company’s business and strategy. Based on this, we drafted a comprehensive set of customer-facing agreements. In addition, we updated the corporate documentation. Since the technology startup’s growth and its Infine Insight® service rely on a strong expert brand and unique technology, we also protected the company’s valuable Infine® and Infine Insight® trademarks. As a result of this close collaboration, we built a robust corporate and intellectual property foundation for Infine Oy, safeguarding the company’s value and accelerating its growth.
Profitable sustainability through data
Infine Oy aims to help food industry companies turn sustainability into a genuine competitive advantage and respond effectively to increasingly strict sustainability requirements. The company offers a fully automated, science-based solution that makes sustainability management simple, efficient, and profitable. Its solutions provide clients with a clear view of the sustainability of their product portfolios, help identify and minimize sustainability risks, and enable transparent sustainability communication from partners all the way to consumers. The company is growing rapidly as sustainability regulations tighten and market demand increases, already counting numerous food sector operators among its clients.
“We appreciate HH Partners’ ability to act as a business-oriented, comprehensive legal partner for a growth-stage technology company. This has allowed us to focus on what matters most to us – building profitable sustainability for the food industry,” says Tiina Saukko, CEO of Infine Oy.
“Working with growth-stage technology companies like Infine is particularly rewarding for us at HH Partners,” says Mikko Murto. “We have assisted Infine Oy comprehensively in matters related to corporate governance, financing, service development, and trademark protection. Together, we have built a solid legal foundation for the company that supports its growth in both domestic and international markets.”
Learn more about Infine Oy on the company’s website.
A comprehensive legal partner for growth companies
Diligent arrangement of corporate documents, contracts, and governance is a prerequisite for a growth-stage company to attract investors, organize successful financing rounds, and focus on its core business. At the same time, protecting trademarks and other intellectual property rights forms a key strategic asset for a growth company, supporting brand building and international expansion.
HH Partners has extensive experience in assisting startup companies at all stages of their lifecycle. We support our clients from company formation and shareholders’ agreements all the way to financing rounds, the utilization of IPR, technology, data, and software, as well as employment law matters, international expansion, and potential M&A transactions.
For more information about our services for startups, please contact Mikko Murto, Head of our Technology team, and Pamela Lönnqvist, Head of our IPR team.
